Hollywood Raises Awareness of Alzheimer’s Through Film and Charity

Hollywood Stars & Producers Raise Awareness of Alzheimer'sWhile Alzheimer’s affects a large amount of the U.S. population, many Americans are unaware of the impact it has on our families and society. Hollywood stars and producers such as Seth Rogen and Maria Shriver are looking to change this. Released in 2014, the film Still Alice aims to provide viewers with an accurate portrayal of living with Alzheimer’s. Hollywood is not only producing films; Hollywood stars are also creating and participating in charities to raise awareness. Actor and screenwriter Seth Rogen and wife Lauren Miller founded the organization Hilarity for Charity to raise awareness of Alzheimer’s, specifically among Millennials.

Alzheimer’s in Film: Still Alice

Still Alice, based on the novel by Lisa Genova, is a story about a linguistics professor named Alice who is diagnosed with early onset Alzheimer’s disease after experiencing cognitive decline. The film explores her relationship with her family and the struggles they experience as her symptoms progress. As her symptoms advance, Alice tries to stay in touch with the person she was before the onset of Alzheimer’s. According to the Shriver Report, “women constitute about two-thirds of those who suffer from Alzheimer’s and also about 60 percent of the caregivers for those who have it.” The women behind the film, including Maria Shriver, Executive Producer, are working to raise awareness about Alzheimer’s and how it affects women.

Hollywood Stars Raise Awareness through Charity

Seth Rogen and Lauren Miller’s organization, Hilarity for Charity, seeks to raise awareness of Alzheimer’s among Millennials. The organization has held variety show fundraisers featuring stars such as Kevin Hart and Mindy Kaling. Hilarity for Charity has also launched a nationwide program to encourage college groups to throw their own Hilarity for Charity events. Rogen and Miller became champions of the cause after Miller lost her grandparents to dementia and her mother was diagnosed with early onset Alzheimer’s. Rogen has used his fame to shine light on the disease and has testified before Congress about the importance of funding for Alzheimer’s research.

If you would like to learn more about Alzheimer’s, we encourage you to visit the Alzheimer’s Association website for more information. You can also find additional information on the Beacon Square website. Beacon Square is a new Pomeroy Living community focusing on memory care. It is set to open in Fall 2015 and is located in Northville, Michigan.